The Business of Design (Design Concepts)

Book info: The Business of Design (Design Concepts) (Paperback, 192 pages) – Course Technology, 2008. Language: English.

In a business climate that views creative work as one of the last sustainable competitive advantages, design students need to understand what awaits them once classes are over. The Business of Design enables designers and other creative professionals to successfully apply their talents in the marketplace by teaching the basics of marketing, proposals, legal considerations and working with clients. If you're looking for a tool to help your students' bridge the gap between their creative knowledge and the essential business acumen required to be successful, then The Business of Design is a must for your classroom. Editorial Reviews About the Author Joseph DeSetto is currently a subject matter expert on course development for the Interactive Media program of Career Education Corporation and the Principal of TV404, a new media consultancy in Tampa, Florida. He has taught design tools, theory, and process for the International Academy of Design and Technology since January 2000 and has been a corporate trainer for Nielsen Media Research and Tampa Electric Company.