Research Handbook on Sport and COVID-19

Book info: Research Handbook on Sport and COVID-19 (Hardcover, 462 pages) – Edward Elgar Publishing, 2022. Language: English.

This timely Research Handbook examines sport-related research and analysis pertaining to how the sport industry has been impacted by the Covid-19 pandemic. Taking stock of the changes over the course of the pandemic, it also provides key insights into how the sport industry and its stakeholders might move forward in post-pandemic times.

Organized into six parts, the first half of the book explores the areas of sport management, sport communication, and sport marketing, while the final three parts analyze sport events, sport stakeholders, and sport and society. Expert international contributors delve into a wide array of topics related to the sport industry including athletes, clubs, leagues, and brand and sport management to illuminate how the pandemic has influenced these aspects of sport.

Offering a comprehensive analysis of how Covid-19 has affected the sport industry, this Research Handbook will be a key resource for business and management scholars and advanced students with a particular interest in sport, health, and well-being. Its use of global case studies will also be beneficial for sport managers and practitioners in this field.

Editorial Reviews Review ‘Pedersen’s Research Handbook on Sport and COVID-19 presents a strong collection of scholarly works focused on COVID-19 as a disruptor of myriad aspects of the global sport industry. Each chapter contributes a variety of research methodologies, various contexts of sport, stakeholders, and locations,making this book ideal for a sport research class. A broad spectrum of the sport industry is presented in this book, making it a great resource as a supplementary text for introductory sport management courses. The authors of each chapter provide examples of innovation and creativity used to face the challenges imposed during the pandemic and postpandemic years which makes this book a great resource for sport industry practitioners as well.’ -- Journal of Sport Management

‘The impact of the COVID-19 pandemic on the sport industry cut across myriad areas, from financial to organisational to socio-cultural. In the Research Handbook on Sport and COVID-19, Pedersen has collated works that highlight all the various implications from this once-in-a-generational event. From an international perspective, this resource not only documents the experiences for future generations of sport scholars, but also provides a truly valuable resource to demonstrate how one event can systematically change the landscape of an entire industry – affecting how we operate, view, consume, and value sports as part of our everyday existence, while also fast-tracking innovation and new opportunities for growth.’ -- Lauren M. Burch, Loughborough University London, UK

‘The COVID-19 pandemic significantly impacted sport in ways not previously imagined, and necessity spawned multifaceted innovation. Sport entities rich in resiliency and creativity connected with sport consumers via new approaches, and many of these novel methods will remain permanent. The true value of the Research Handbook on Sport and COVID-19 lies in its rich description of pandemic-induced innovation as relayed by 92 contributors from 22 countries, and, accordingly, the text is a must-read for sport managers desiring to thrive in the face of future disruption.’ -- Damon P.S. Andrew, Florida State University, US

‘In March 2020, the COVID-19 pandemic brought the planet to a standstill. The impacts on the sport industry at all levels (grassroots, Olympic, or professional) were unimaginable. Editor Paul M. Pedersen had the foresight to reach out to scholars and practitioners from different segments of the sport industry to study and report on the effects of COVID-19 on the business of sports worldwide as it was happening. With unique insights from over 20 countries, this book will be of great interest to students, academics, and sport managers alike.’ -- Benoit Séguin, University of Ottawa, Canada

‘The COVID-19 pandemic has had a great effect on all aspects of our lives. Editor Paul M.Pedersen’s Research Handbook on Sport and COVID-19 is an extremely timely resource that examines these effects on sports. With almost 100 scholars and practitioners (representing over 20 countries) contributing to the Handbook, readers will learn how the pandemic impacted sports and what we have learned as we enter a post-pandemic world.’ -- Brian A. Turner, The Ohio State University, US About the Author Edited by Paul M. Pedersen, PhD, Professor of Sport Management, Department of Kinesiology, School of Public Health, Indiana University–Bloomington, US