Eyecare Business: Marketing and Strategy

Book info: Eyecare Business: Marketing and Strategy (Paperback, 360 pages) – Butterworth-Heinemann, 2001. Language: English.

Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.

• Covers the basics of marketing, finance, strategy development, management, communication, and technology.
• Self-assessment exams serve as educational tools.
• Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice.
• Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.

From the Publisher This is the first book for eyecare professionals that is written from a business management perspective, taking business concepts and applying them to eyecare practice. The knowledge of business principles presented will help make you able to gain a competitive edge in the changing world of health care. About the Author Gary L. Moss OD, MBA, FAAO, is Associate Professor, Vision Science and Public Health, New England College of Optometry, Boston; Adjunct Instructor, Emmanuel College, Boston; Peter G. Shaw-McMinn, OD, is Clinic Director, Sun City Vision Center, California