{"product_id":"when-sport-meets-business-capabilities-challenges-critiques","title":"When Sport Meets Business: Capabilities, Challenges, Critiques","description":"\u003cp\u003e\u003cstrong\u003eBook info:\u003c\/strong\u003e When Sport Meets Business: Capabilities, Challenges, Critiques (Kindle, 256 pages) – SAGE Publications Ltd, 2017. Language: English.\u003c\/p\u003e\n \u003cp\u003eWritten by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry.\u003c\/p\u003e\u003cp\u003eStructured into four sections, the book covers the key issues in the Business of professional sport:\u003c\/p\u003e\u003cp\u003eThe New Sport Environment – Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe’s most popular sports.\u003c\/p\u003e\u003cp\u003eSport Marketing and Media – Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport.\u003c\/p\u003e\u003cp\u003eSport and Finance – Relating to the economics of European sport: there is an investigation into the financial policies employed by European Football clubs, specifically in regards to the Financial Fair Play regulations, and the topical issue of high level corruption.\u003c\/p\u003e\u003cp\u003eSporting Events – Looking at additional factors that affect professional sport: highlighting the impact an Olympic Games can have on a host city and the longevity of an Olympic urban legacy.\u003c\/p\u003e\u003cp\u003eThe authors have included insightful case studies from across the continent, including anti RB-Leipzig media campaigns in Germany, financial policies at England’s Chelsea FC, French Tennis Federation corporate responsibility, Media rights in Spain’s LaLiga, the sponsorship viability for Ukraine’s Klitschko brothers and the case of Denmark’s Viborg F.F.\u003c\/p\u003e\u003cp\u003eSuitable for undergraduate and postgraduate students in sport related courses, including sport management, sport economics, sport marketing and the sociology of sport.\u003c\/p\u003e  ","brand":"Ulrik Wagner, Rasmus K. Storm, Klaus Nielsen","offers":[{"title":"Default Title","offer_id":46069004337386,"sku":"9781473948044","price":200.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/5301\/6298\/files\/71WoAArZylL._SY522.jpg?v=1781195907","url":"https:\/\/textbookme.store\/products\/when-sport-meets-business-capabilities-challenges-critiques","provider":"TextbookMe","version":"1.0","type":"link"}