{"product_id":"veterinary-business-and-enterprise-theoretical-foundations-and-practical-cases","title":"Veterinary Business and Enterprise: Theoretical Foundations and Practical Cases","description":"\u003cp\u003e\u003cstrong\u003eBook info:\u003c\/strong\u003e Veterinary Business and Enterprise: Theoretical Foundations and Practical Cases (Paperback, 190 pages) – Saunders Ltd., 2013. Language: English.\u003c\/p\u003e\n \u003cp\u003eContents\u003c\/p\u003e\u003cp\u003eList of Figures\u003c\/p\u003e\u003cp\u003eList of Tables\u003c\/p\u003e\u003cp\u003eList of Contributors\u003c\/p\u003e\u003cp\u003eAcknowledgements\u003c\/p\u003e\u003cp\u003eForeword \u003c\/p\u003e\u003cp\u003eChapter 1 Introduction\u003c\/p\u003e\u003cp\u003eColette Henry (Royal Veterinary College)\u003c\/p\u003e\u003cp\u003ePart I: Theoretical Foundations\u003c\/p\u003e\u003cp\u003eChapter 2 The Need for Business Skills in Veterinary Education: Perceptions \u003c\/p\u003e\u003cp\u003eversus evidence\u003c\/p\u003e\u003cp\u003eMartin A. Cake, Susan M. Rhind \u0026amp; Sarah Baillie (Murdoch \u003c\/p\u003e\u003cp\u003eUniversity, University of Edinburgh \u0026amp; University of Bristol)\u003c\/p\u003e\u003cp\u003eChapter 3 Clinical Leadership and Professionalism in Veterinary Practice\u003c\/p\u003e\u003cp\u003eLiz Mossop (University of Nottingham)\u003c\/p\u003e\u003cp\u003eChapter 4 Leadership and Management in Veterinary Practice\u003c\/p\u003e\u003cp\u003eBrian Faulkner (Front Foot Veterinary Consultancy)\u003c\/p\u003e\u003cp\u003eChapter 5 Veterinary Business Management: An Ethical Approach to Managing \u003c\/p\u003e\u003cp\u003ePeople and Practices\u003c\/p\u003e\u003cp\u003eLorna Treanor \u0026amp; Martin Whiting (University of Ulster \u0026amp; Royal \u003c\/p\u003e\u003cp\u003eVeterinary College)\u003c\/p\u003e\u003cp\u003eChapter 6 Documenting and Investigating the Entrepreneurial Trade in Illegal \u003c\/p\u003e\u003cp\u003eVeterinary Medicines in the United Kingdom and Ireland\u003c\/p\u003e\u003cp\u003eRobert Smith \u0026amp; Martin Whiting (The Robert Gordon University \u0026amp; \u003c\/p\u003e\u003cp\u003eRoyal Veterinary College)\u003c\/p\u003e\u003cp\u003eChapter 7 Applying Marketing Theory to Veterinary Practice\u003c\/p\u003e\u003cp\u003eAndrew Morton (The Marketing Institute)\u003c\/p\u003e\u003cp\u003eChapter 8 Brand Identity: Building a Veterinary Hospital Brand\u003c\/p\u003e\u003cp\u003eCathy R. Coates (University of Bristol)\u003c\/p\u003e\u003cp\u003eChapter 9 Veterinary Field Expertise and Knowledge Exchange\u003c\/p\u003e\u003cp\u003eJeremy Phillipson, Amy Proctor, Philip Lowe \u0026amp; Andrew Donaldson\u003c\/p\u003e\u003cp\u003e(University of Newcastle)\u003c\/p\u003e\u003cp\u003ePart II: Practical Cases\u003c\/p\u003e\u003cp\u003eChapter 10 Ellie Prior: Starting out in practice\u003c\/p\u003e\u003cp\u003eClaire Denny, Sarah Baillie \u0026amp; James Gazzard (Royal Veterinary\u003c\/p\u003e\u003cp\u003eCollege, University of Bristol \u0026amp; University of East Anglia)\u003c\/p\u003e\u003cp\u003eChapter 11 Church Hill Equine Clinic: Changing Large Animal Practice in Rural \u003c\/p\u003e\u003cp\u003eAreas\u003c\/p\u003e\u003cp\u003eIzzy Warren-Smith (Harper Adams University College)\u003c\/p\u003e\u003cp\u003eChapter 12 Cromlyn Vets: Where to now?\u003c\/p\u003e\u003cp\u003eColette Henry (Royal Veterinary College)\u003c\/p\u003e\u003cp\u003eChapter 13 De’Ath, Slaughter, Davis \u0026amp; Jones: Time for a Re-Brand?\u003c\/p\u003e\u003cp\u003eLynn Hill (University of Bristol)\u003c\/p\u003e\u003cp\u003eChapter 14 Cascade Veterinary Practice: Changing times\u003c\/p\u003e\u003cp\u003eAdele Feakes \u0026amp; Diane Whatling (University of Adelaide)\u003c\/p\u003e\u003cp\u003eChapter 15 Northgate Veterinary Clinic: A new lease of life?\u003c\/p\u003e\u003cp\u003eAdele Feakes \u0026amp; Diane Whalting (University of Adelaide)\u003c\/p\u003e\u003cp\u003eChapter 16 Parasol Kennels: Innovative Animal Housing\u003c\/p\u003e\u003cp\u003eChristopher Brown \u0026amp; Jane Taylor (University of Hertfordshire)\u003c\/p\u003e\u003cp\u003eIndex\u003c\/p\u003e\u003cp\u003eKey features:\u003c\/p\u003e\u003cp\u003e• Presents practical cases supported by underpinning theory\u003c\/p\u003e\u003cp\u003e• Comes with online case-based resources\u003c\/p\u003e\u003cp\u003e• Contains contributions from leading experts and experienced veterinary business educators\u003c\/p\u003e\u003cul\u003e\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eCompiled and edited by the UK’s first Professor of Veterinary Business and Enterprise\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eVeterinary Business and Enterprise: Theoretical Foundations and Practical Cases presents readers with a unique collection of theory-based chapters and case studies that together provide a clear and practical illustration of key contemporary challenges in veterinary business management. The theory sections are written by leading academics from top universities and colleges, and cover leadership and management, the application of marketing theory, brand identity, ethical approaches to management and more. \u003c\/p\u003e\u003cp\u003eThe practical cases are principally based on real businesses within the broader veterinary sector both nationally and internationally. Each case deals with themes specifically relevant to the effective and practical management of a veterinary or veterinary-related business and presents a particular business challenge for students to solve. The cases are supported by web-based overviews, student assessments and interactive questions.\u003c\/p\u003e\u003cp\u003eThe book will be an important business and enterprise learning resource for both undergraduate and postgraduate level students of veterinary medicine. It will also be an invaluable supporting resource for business and enterprise educators and those responsible for curriculum design in veterinary schools internationally.\u003c\/p\u003e  \n\n                                         Editorial Reviews                   About the Author   \u003cp\u003eColette Henry is Head of Department of Business Studies at Dundalk Institute of Technology, Ireland, Adjunct Professor of Business Strategy \u0026amp; Innovation at Griffith University, Australia, and an Affiliated Researcher with Jönköping University, Sweden. She leads various EU-funded entrepreneurship initiatives for DkIT and is the project leader for the Start for Future initiative. She is founder and chair of the Global Women’s Entrepreneurship Research Network (Global WEP) and Founding Editor of the International Journal of Gender \u0026amp; Entrepreneurship. She has published on entrepreneurship education, gender, the creative industries, and veterinary\/rural business. In 2015, she received the Diana International Research Project Trailblazer Award, and in 2017, the Sten K Johnson European Entrepreneurship Education Award from Lund University, Sweden. Colette is a fellow of the Royal Society, the Higher Education Academy, the Academy of Social Sciences, and the Institute for Small Business \u0026amp; Entrepreneurship.\u003c\/p\u003e                                           ","brand":"Colette Henry, The Right Honourable The Lord Ballyedmond OBE","offers":[{"title":"Default Title","offer_id":46070234448106,"sku":"9780702050121","price":14.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/5301\/6298\/files\/5198APkaFLL._SL1500.jpg?v=1781251736","url":"https:\/\/textbookme.store\/products\/veterinary-business-and-enterprise-theoretical-foundations-and-practical-cases","provider":"TextbookMe","version":"1.0","type":"link"}