{"product_id":"the-jobs-to-be-done-playbook-align-your-markets-organization-and-strategy-around-customer-needs","title":"The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs","description":"\u003cp\u003e\u003cstrong\u003eBook info:\u003c\/strong\u003e The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs (Kindle, 320 pages) – Two Waves Books, 2020. Language: English.\u003c\/p\u003e\n \u003cp\u003e\"Jobs To Be Done is key to building successful products, and this book masterfully gives a step–by–step guide on how to put it into practice.\"\u003c\/p\u003e\u003cp\u003e—Melissa Perri, author of Escaping the Build Trap\u003c\/p\u003e\u003cp\u003eThese days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.\u003c\/p\u003e\u003cp\u003eThe Jobs To Be Done Playbook(JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.\u003c\/p\u003e  ","brand":"Jim Kalbach, Michael Schrage","offers":[{"title":"Default Title","offer_id":46070505111786,"sku":"9781933820682","price":31.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/5301\/6298\/files\/61mKPPdvt5L._SY522.jpg?v=1781266477","url":"https:\/\/textbookme.store\/products\/the-jobs-to-be-done-playbook-align-your-markets-organization-and-strategy-around-customer-needs","provider":"TextbookMe","version":"1.0","type":"link"}