{"product_id":"the-copy-workshop-workbook","title":"The Copy Workshop Workbook","description":"\u003cp\u003e\u003cstrong\u003eBook info:\u003c\/strong\u003e The Copy Workshop Workbook (Paperback, 480 pages) – The Copy Workshop, 2009. Language: English.\u003c\/p\u003e\n WELCOME TO THE REVOLUTION. HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing, and the job market is changing as well. Maybe you've noticed. Thomas Jefferson observed, \"every generation needs a new revolution.\" Well, this one's inside your computer.THE GOOD NEWS. The world needs communication skills more than ever - as billboards evolve into banner ads, brochures open up into Web sites, and TV spots become viral videos. You'll find challenges old and new - and jobs to do. Get the help you need inside this book - conceptual tools, strategy basics, and tactical tips - all wrapped up in some of the best advice you'll find anywhere. Though you will need to bring along one more thing - \"that ultimate non-linear thinking tool, the human brain.\" Yours is going to get some exercise. Get ready.  ","brand":"Bruce Bendinger","offers":[{"title":"Default Title","offer_id":46071312351466,"sku":"9781887229395","price":38.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/5301\/6298\/files\/71bvb7ZlySL._SY522.jpg?v=1781294743","url":"https:\/\/textbookme.store\/products\/the-copy-workshop-workbook","provider":"TextbookMe","version":"1.0","type":"link"}