{"product_id":"strategic-writing-for-ux-drive-engagement-conversion-and-retention-with-every-word","title":"Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word","description":"\u003cp\u003e\u003cstrong\u003eBook info:\u003c\/strong\u003e Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word (Paperback, 192 pages) – O'Reilly Media, 2019. Language: English.\u003c\/p\u003e\n \u003cp\u003eWhen you depend on users to perform specific actions―like buying tickets, playing a game, or riding public transit―well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. \u003c\/p\u003e\u003cp\u003e UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLearn how UX content works with the software development lifecycle \u003c\/li\u003e\n\u003cli\u003eUse a framework to align the UX content with product principles \u003c\/li\u003e\n\u003cli\u003eExplore content-first design to root UX text in conversation \u003c\/li\u003e\n\u003cli\u003eLearn how UX text patterns work with different voices \u003c\/li\u003e\n\u003cli\u003eProduce text that’s purposeful, concise, conversational, and clear \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e  ","brand":"Torrey Podmajersky","offers":[{"title":"Default Title","offer_id":46068739866858,"sku":"9781492049395","price":38.41,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/5301\/6298\/files\/81HxLAcRpuL._SY522.jpg?v=1781179795","url":"https:\/\/textbookme.store\/products\/strategic-writing-for-ux-drive-engagement-conversion-and-retention-with-every-word","provider":"TextbookMe","version":"1.0","type":"link"}