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Strategic Marketing Problems: Cases and Comments, 13th Edition

By Roger A. Kerin, Robert A. Peterson

$222.85

$262.18

ISBN 9780132747257

Book info: Strategic Marketing Problems: Cases and Comments, 13th Edition (Hardcover, 729 pages) – Pearson, 2012. Language: English. Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.

Book info: Strategic Marketing Problems: Cases and Comments, 13th Edition (Hardcover, 729 pages) – Pearson, 2012. Language: English.

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.

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