{"product_id":"marketing-and-smart-technologies-proceedings-of-icmarktech-2022-volume-1-smart-innovation-systems-and-technologies-344","title":"Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 1 (Smart Innovation, Systems and Technologies, 344)","description":"\u003cp\u003e\u003cstrong\u003eBook info:\u003c\/strong\u003e Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 1 (Smart Innovation, Systems and Technologies, 344) (Kindle, 721 pages) – Springer, 2023. Language: English.\u003c\/p\u003e\n This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 – 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.  ","brand":"José Luís Reis, Marisa Del Rio Araujo, Luís Paulo Reis, José Paulo Marques dos Santos","offers":[{"title":"Default Title","offer_id":46069994258666,"sku":"9789819903320","price":284.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/5301\/6298\/files\/71RWuK1k3AL._SY522.jpg?v=1781236321","url":"https:\/\/textbookme.store\/products\/marketing-and-smart-technologies-proceedings-of-icmarktech-2022-volume-1-smart-innovation-systems-and-technologies-344","provider":"TextbookMe","version":"1.0","type":"link"}