{"product_id":"likeable-social-media-how-to-delight-your-customers-create-an-irresistible-brand-and-be-generally-amazing-on-facebook-and-other-social-networks","title":"Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)","description":"\u003cp\u003e\u003cstrong\u003eBook info:\u003c\/strong\u003e Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) (Hardcover, 272 pages) – McGraw-Hill, 2011. Language: English.\u003c\/p\u003e\n \u003cp\u003eTHE NEW YORK TIMES AND USA TODAY BESTSELLER!\u003c\/p\u003e\u003cp\u003eThe secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.\u003c\/p\u003e\u003cp\u003eA friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before.\u003c\/p\u003e\u003cp\u003eLikeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.\u003c\/p\u003e\u003cp\u003ePraise for Likeable Social Media:\u003c\/p\u003e\u003cp\u003eDave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com\u003c\/p\u003e\u003cp\u003eAlas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box\u003c\/p\u003e\u003cp\u003eLikeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company\u003c\/p\u003e\u003cp\u003eDave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking\u003c\/p\u003e  ","brand":"Dave Kerpen","offers":[{"title":"Default Title","offer_id":46070170321130,"sku":"9780071762342","price":8.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/5301\/6298\/files\/61GbmtOcLfL._SY522.jpg?v=1781246861","url":"https:\/\/textbookme.store\/products\/likeable-social-media-how-to-delight-your-customers-create-an-irresistible-brand-and-be-generally-amazing-on-facebook-and-other-social-networks","provider":"TextbookMe","version":"1.0","type":"link"}