{"product_id":"handbook-on-e-marketing-for-tourism-destinations","title":"Handbook on E-marketing for Tourism Destinations","description":"\u003cp\u003e\u003cstrong\u003eBook info:\u003c\/strong\u003e Handbook on E-marketing for Tourism Destinations (Paperback, 302 pages) – World Tourism Organization, 2008. Language: English.\u003c\/p\u003e\n The ETC\/UNWTO Handbook on E-Marketing for Tourism Destinations is the first comprehensive e-marketing handbook for tourism destinations. The all-new 300-page publication is a practical how-to -manual for tourism destination staff at national, regional and city tourism organisations, designed to help improve e-marketing skills and manage new projects. The book covers all the basics including website design, search engine optimisation, email marketing, social networking, and e-commerce. It has advice on how to build better content, get distribution of it, use CRM, succeed with online PR, support the travel trade on-territory, and get into mobile marketing. Web analytics, online research methods, and performance measurement get full treatment, and new areas such as digital television are also covered.  ","brand":"European Travel Commission - World Tourism Organization, World Tourism Organization","offers":[{"title":"Default Title","offer_id":46070332752106,"sku":"9789284412761","price":101.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/5301\/6298\/files\/41BU5JFPQZL.jpg?v=1781257262","url":"https:\/\/textbookme.store\/products\/handbook-on-e-marketing-for-tourism-destinations","provider":"TextbookMe","version":"1.0","type":"link"}