GrowUp: Take Your Startup to the Next Level

Book info: GrowUp: Take Your Startup to the Next Level (Kindle, 231 pages) – Berry Powell Press, 2024. Language: English.

WINNER: Goody Business Book Awards - ENTREPRENEUR: SMALL BUSINESSFINALIST: Goody Business Book Awards - ENTREPRENEUR: STARTUPSNot everyone is cut out to be an entrepreneur--but you are.Not everyone starts a company from scratch--but you have.Not everyone's startup is successful--but yours started out great.It felt as if you had startup superpowers at the beginning, didn't it? But now something has changed. What worked for you then isn't working now. Unfortunately, this is very common given that over ninety percent of startups fail. According to Michelle Denogean, MBA and award-winning marketer, here's why: “What made you great at starting will not make you great at growing.”Michelle reveals her GrowUp Method, a counter-intuitive system, that has equipped scores of founders to transform their struggling startups into growing and sustainable companies.In GrowUp: Take Your Startup to the Next Level, you will discover:

• Your startup Superpower (your strengths that propelled your initial success)
• The four core competencies needed to G-R-O-W
• The best way to Gain Conviction about your product
• What it takes to Ramp Up your company
• The importance of Owning Your Reputation
• How to Win Customers and increase sales

But there's more to turning around your startup than maximizing your strengths. What do the ten percent of successful founders understand that you need to know? Every founder has leadership blind spots

• Are you overlooking the essential reason your company might fail?
• Are you resisting the specific changes required for growth?
• Do you know how and when to pivot for growth?

Discover the practical techniques to manage and overcome the fear of failure so that you can lead your company to success.“If you are looking to take your startup to the next level and aren’t sure how, I highly suggest reading GrowUp immediately.” – Jim Stengel, CEO, Author, Former Global Marketing Officer, Proctor and GambleMichelle Denogean earned her MBA at Pepperdine University and served as the Chief Marketing Officer for multiple successful startups. In 2023, Michelle received the coveted Icon Award for Top Marketer of the Year.