{"product_id":"fashion-entrepreneurship-retail-business-planning","title":"Fashion Entrepreneurship: Retail Business Planning","description":"\u003cp\u003e\u003cstrong\u003eBook info:\u003c\/strong\u003e Fashion Entrepreneurship: Retail Business Planning (Paperback, 392 pages) – Fairchild Books, 2011. Language: English.\u003c\/p\u003e\n \u003cp\u003eWritten by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.\u003c\/p\u003e  ","brand":"Michele M. Granger, Tina M. Sterling","offers":[{"title":"Default Title","offer_id":46070481387754,"sku":"9781609011345","price":89.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/5301\/6298\/files\/81Nsnuj6jnL._SY522.jpg?v=1781264704","url":"https:\/\/textbookme.store\/products\/fashion-entrepreneurship-retail-business-planning","provider":"TextbookMe","version":"1.0","type":"link"}