{"product_id":"eyecare-business-marketing-and-strategy","title":"Eyecare Business: Marketing and Strategy","description":"\u003cp\u003e\u003cstrong\u003eBook info:\u003c\/strong\u003e Eyecare Business: Marketing and Strategy (Paperback, 360 pages) – Butterworth-Heinemann, 2001. Language: English.\u003c\/p\u003e\n Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.\u003cul\u003e\n\u003cli\u003e Covers the basics of marketing, finance, strategy development, management, communication, and technology.\u003c\/li\u003e\n\u003cli\u003e Self-assessment exams serve as educational tools.\u003c\/li\u003e\n\u003cli\u003e Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice.\u003c\/li\u003e\n\u003cli\u003e Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.\u003c\/li\u003e\n\u003c\/ul\u003e  \n        From the Publisher   This is the first book for eyecare professionals that is written from a business management perspective, taking business concepts and applying them to eyecare practice. The knowledge of business principles presented will help make you able to gain a competitive edge in the changing world of health care.           About the Author   Gary L. Moss OD, MBA, FAAO, is Associate Professor, Vision Science and Public Health, New England College of Optometry, Boston; Adjunct Instructor, Emmanuel College, Boston; Peter G. Shaw-McMinn, OD, is Clinic Director, Sun City Vision Center, California      ","brand":"Gary L. Moss, Peter G. Shaw-Mcminn","offers":[{"title":"Default Title","offer_id":46070246736106,"sku":"9780750672382","price":73.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/5301\/6298\/files\/71G8rijBbtL._SL1500.jpg?v=1781252538","url":"https:\/\/textbookme.store\/products\/eyecare-business-marketing-and-strategy","provider":"TextbookMe","version":"1.0","type":"link"}