{"product_id":"destination-marketing","title":"Destination Marketing","description":"\u003cp\u003e\u003cstrong\u003eBook info:\u003c\/strong\u003e Destination Marketing (Paperback, 366 pages) – Routledge, 2015. Language: English.\u003c\/p\u003e\n \u003cp\u003eDestination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis new second edition has been revised and updated to include:\u003c\/p\u003e\u003cul\u003e\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003enew slimline 15-chapter structure \u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003enew chapters on Destination Competitiveness and Technology\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003enew and updated case studies throughout, including emerging markets\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003enew content on social media marketing in destination marketing organisations and sustainable destination marketing \u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eadditional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions.\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.\u003c\/p\u003e  ","brand":"Steven Pike","offers":[{"title":"Default Title","offer_id":46069692858602,"sku":"9781138912908","price":91.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/5301\/6298\/files\/71m1OxHVTDL._SY522.jpg?v=1781218064","url":"https:\/\/textbookme.store\/products\/destination-marketing","provider":"TextbookMe","version":"1.0","type":"link"}