{"product_id":"ben-hur-the-original-blockbuster-screening-antiquity","title":"Ben-Hur: The Original Blockbuster (Screening Antiquity)","description":"\u003cp\u003e\u003cstrong\u003eBook info:\u003c\/strong\u003e Ben-Hur: The Original Blockbuster (Screening Antiquity) (Hardcover, 928 pages) – Edinburgh University Press, 2016. Language: English.\u003c\/p\u003e\n \u003cp\u003eBen-Hur was the first literary blockbuster to generate multiple and hugely profitable adaptations, highlighted by the 1959 film that won a record-setting 11 Oscars. General Lew Wallace’s book was spun off into dozens of popular publications and media productions, becoming a veritable commercial brand name that earned tens of millions of dollars. Ben-Hur: The Original Blockbuster surveys the Ben-Hur phenomenon’s unprecedented range and extraordinary endurance: various editions, spin-off publications, stage productions, movies, comic books, radio plays, and retail products were successfully marketed and sold from the 1880s and throughout the twentieth century. Today Ben-Hur Live is touring Europe and Asia, with a third MGM film in production in Italy.Jon Solomon’s new book offers an exciting and detailed study of the Ben-Hur brand, tracking its spectacular journey from Wallace’s original novel through to twenty-first century adaptations, and encompassing a wealth of previously unexplored material along the way\u003c\/p\u003e  ","brand":"Jon Solomon","offers":[{"title":"Default Title","offer_id":46071050371306,"sku":"9781474407953","price":43.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/5301\/6298\/files\/51Z5DlDC31L._SY522.jpg?v=1781280185","url":"https:\/\/textbookme.store\/products\/ben-hur-the-original-blockbuster-screening-antiquity","provider":"TextbookMe","version":"1.0","type":"link"}