{"product_id":"100-things-every-designer-needs-to-know-about-people","title":"100 Things Every Designer Needs to Know About People","description":"\u003cp\u003e\u003cstrong\u003eBook info:\u003c\/strong\u003e 100 Things Every Designer Needs to Know About People (Paperback, 242 pages) – New Riders Pub, 2011. Language: English.\u003c\/p\u003e\n We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: \u003cul\u003e\u003cli\u003eWhat grabs and holds attention on a page or screen? \u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eWhat makes memories stick? \u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eWhat is more important, peripheral or central vision? \u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eHow can you predict the types of errors that people will make?\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eWhat is the limit to someone’s social circle?\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eHow do you motivate people to continue on to (the next step? \u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eWhat line length for text is best?\u003c\/li\u003e\u003c\/ul\u003e\u003cul\u003e\u003cli\u003eAre some fonts better than others? \u003c\/li\u003e\u003c\/ul\u003eThese are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.   \n\n                                         Editorial Reviews                   About the Author   Susan Weinschenk has a Ph.D. in Psychology, and over 30 years of experience as a behavioral scientist, applying psychology to the design of communication and online interactions. She is a consultant to Fortune 1000 companies, start-ups, educational institutions, non-profits, and US government agencies. Susan is the founder of the Weinschenk Institute, LLC. She is a speaker and teacher, and has written several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs to Know About People, and Neuro Web Design: What makes them click? Susan writes two popular blogs: the Brain Wise blog at Psychology Today                                           ","brand":"Ph.D. Weinschenk, Susan","offers":[{"title":"Default Title","offer_id":46069975122154,"sku":"9780321767530","price":26.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/5301\/6298\/files\/71kznX4AbAL._SL1500.jpg?v=1781234978","url":"https:\/\/textbookme.store\/products\/100-things-every-designer-needs-to-know-about-people","provider":"TextbookMe","version":"1.0","type":"link"}